Alan White – Founder/ Owner / Managing Director

Alan White is the steady hand behind Fresh Logistics’ temperature-controlled operations. With years of experience in cold-chain transport, he ensures every load moves safely, efficiently and exactly at the right temperature. Living and working with a disability, Alan brings resilience, perspective and problem-solving determination to everything he does — proof that strong leadership is about mindset, not limitations. He oversees fleet performance, compliance and daily logistics with precision and calm authority. Highly organised and solutions-focused, Alan thrives on improving systems and streamlining operations. He takes the job seriously, but never himself — and there’s usually a coffee nearby while he keeps everything running smoothly.